Perrin Ag welcomes its latest graduate

Alyssa Brazendale has joined Perrn Ag as the newest consultant at the Rotorua-based firm of agribusiness advisors.

Alyssa Brazendale

Newly graduated with a Bachelor of Agricultural Science at Massey University, she comes from a sheep and beef farming background in Manawatu.

“Those early experiences on the farm really sparked an affinity with the rural community and sustainable farming practices that I’m sure will stay with me forever,” she says.

Brazendale is excited to work with farmers to help them achieve their goals, make confident decisions, and support both profitability and sustainability on their farms.

“During my studies, I developed a particular interest in feed and nutrient budgeting, so that’s something I’m keen to build on, developing the tools to help farmers tackle their issues in that area.”

She is also watching new innovations in the tech space with interest.

“Virtual fencing is amazing in how that’s been developing. It’s largely in the dairy sector at the moment, but it will be interesting to see if it can be incorporated more in the sheep and beef industry, particularly if the technology can evolve to cope with the challenges of terrain and possible outages in remote areas.”

Outside of work, Alyssa is passionate about staying fit, from going to the gym and playing hockey to enjoying being outdoors for long walks or runs.

“I love exploring new parts of New Zealand, and I enjoy travelling whenever I can to experience new places and cultures, so I’m looking forward to seeing farm operations in different regions and meeting new people.”

Lee Matheson, managing director of Perrin Ag, says Brazendale came to the team via the company’s Empower graduate recruitment programme.

“Alyssa’s strong communication and problem-solving skills, along with her passion for sustainable farming, make her a perfect fit for Perrin Ag.”

It’s been running the Empower programme since 2019, with graduates benefiting from the mentorship of highly regarded rural professionals, advising on a diverse range of farm issues across all sectors of NZ’s primary industry.

“This programme continues to bring us talented graduates eager to make a positive impact,” Matheson says.