Unique mix of experience, insight and skills

Lynda Coppersmith, recently appointed sales and marketing manager for CRV New Zealand, sees real opportunities to strengthen the company’s brand visibility here and leverage global expertise to support local farmers even more than it does now.

Lynda Coppersmith

CEO of Young Farmers for the past seven years, she’s looking forward to getting out in the field, getting to know her new team and continuing to build strong relationships across the sector.

“It’s great to be joining an organisation that is so passionate about the success of New Zealand’s dairy industry.”

Coppersmith took over her new role mid-July, and comes from a background in sales, farmer support, and business development at organisations like Fonterra, DairyNZ, and MYOB. She’s keen to harness data and technology to support better on-farm decisions.

“CRV’s myHERD is a great example of where the industry is heading – towards better integration and connectivity to make life easier for farmers and companies alike. The real opportunity lies in using the data collected by farmers and dairy companies, combined with modern technology, to help farmers make smarter decisions for their herds and their businesses.”

A one-size-fits-all approach doesn’t work on farm.

“Every farm is different, and the decisions farmers make today shape the future of their businesses, which is especially true with genetics,” she says. “CRV plays a vital role in providing tailored solutions to help farmers build herds that thrive in their specific environments, and I’m excited to be part of that.”

CRV New Zealand managing director James Smallwood is thrilled to welcome Coppersmith to the business.

“Lynda brings a unique combination of leadership experience, commercial insight, and strong people skills, along with a genuine commitment to understanding and supporting our farmer customers. We’re thrilled to have her on board as we continue to enhance our service to farmers.”