New Greenlea exec praises people as its greatest asset

As part of Greenlea Premier Meats’ continued focus on growth and leadership development, long-time team member Aaron Craig has been appointed general manager of Greenlea Premier Meats.

Aaron Craig.

His story with Greenlea spans more than three decades; a journey that began in the early 1990s after a couple of years on the farm. He joined the meat industry soon after and proudly boned out the very first beast processed at Greenlea in June 1993.

Having learned every role within the plant, Craig left Greenlea to expand his knowledge as a butcher, working in home kill and smallgoods manufacturing before returning to Greenlea in 1999. He went on to complete a Diploma in Meat Technology and Management, setting the foundation for his rise through the company to become plant manager, then operations manager, and now general manager.

Reflecting on his journey, Craig says “Over the 30 years I have worked with Greenlea I have learned many things, the most valuable being ‘you learn something from everyone’ and ‘you never stop learning.’

I also believe the transition from Good to Great doesn’t come from reading and understanding a book.

More so, I believe going from Good to Great comes from reading and understanding people. People are Greenlea’s greatest asset, and I am both proud and privileged to have worked alongside so many great people over so many years.”

In his new role, Aaron Craig’s leadership now extends beyond operations to include procurement and marketing, ensuring Greenlea continues to thrive with the same strong values and people-first approach that have long defined the business.

Greenlea’s managing director, Tony Egan, says he’s delighted Craig has moved into the new role as part of ongoing planning for the company’s future.

“These changes represent a natural progression within the business, supporting both continuity and growth as we look ahead.”

Egan continues as managing director, overseeing the businesses that make up Greenlea Group.

In his new role, Aaron Craig will expand his responsibilities across operations, procurement, and marketing, ensuring that Greenlea Premier Meats continues to operate strongly and sustainably.

These changes are about more than titles, Egan says “They reflect our commitment to providing growth opportunities for our people; ensuring Greenlea remains well-led into the future and building on the strong foundation already in place.

With thoughtful planning and gradual transitions, I’m confident this step will further strengthen Greenlea and position us well for the years ahead.”

Craig’s appointment is both a recognition of his extensive contribution and a reflection of Greenlea’s enduring philosophy: that people are at the heart of every success. His leadership continues to build on the company’s proud legacy, driving Greenlea Premier Meats forward with integrity, innovation, and care for its people.