UPL New Zealand has announced the appointment of Pieter Van Der Westhuizen as Technical Market Development Manager.
Van Der Westhuizen brings to the role more than 11 years of experience with UPL and its legacy companies, having most recently served as Regional Manager for the Upper North Island and Adjuvant Lead.
Throughout his career with UPL, he has played a key role in developing the company's kiwifruit portfolio and has become a trusted technical resource for growers, distributors and industry partners.
In his new role, Van Der Westhuizen will lead the growth and development of UPL New Zealand's biologicals and innovative technologies portfolio, while continuing to champion spray performance and adjuvant solutions.
Paul Dunn, Head of Sales at UPL New Zealand, says his appointment reflects both his technical expertise and long-standing contribution to the business.
"Pieter combines deep technical expertise with a genuine passion for helping growers succeed. His experience, industry knowledge and customer focus make him the ideal person to lead the growth of our biosolutions and innovative technologies portfolio."
Sarah Dewes, Country Manager at UPL New Zealand, agrees.
"Pieter's technical credibility and strong industry relationships have made him a trusted advisor to growers across New Zealand.
“This appointment reflects both his contribution to UPL and the exciting opportunities ahead for our innovation portfolio."
Van Der Westhuizen appointment reflects UPL New Zealand's continued investment in technical leadership and innovation to support growers in an evolving agricultural environment.