Bringing local knowledge to the Bay

For the first time in 26 years, Perrin Ag has appointed an agribusiness consultant in Hawke’s Bay.

Vicky Ferris is a regional local, based in Waipawa. She grew up on her family’s sheep and beef farm in Wairoa and went dairying after high school.

Her diverse career in the primary sector – including appointments at Halter, First Light Wagyu NZ and Spring Sheep Dairy – has seen her develop a strong background in livestock supply, agribusiness and commercial operations, the company says. Ferris has worked closely with farmers, processors and wider industry stakeholders, building a practical understanding of how on-farm decisions flow through the supply chain and influence commercial outcomes. and is passionate about doing work that adds real value back to farmers.

“Being part of Perrin Ag means I’m backed by an exceptional team, so I get the opportunity to keep learning while bringing my experience together in a consulting role that helps Hawke’s Bay businesses make confident decisions,” she says.

“I see a real gap in the region for independent advisory support. And if I can help fill that gap, that will be hugely rewarding.”

Although headquartered in Rotorua, Perrin Ag has worked alongside Hawke’s Bay farmers for decades, and says this recent appointment reinforces its commitment to the region.